E-commerce and online marketing technologies
The main goal of this course it to deliver students extensive knowledge with both practical and theoretical background in the area of technologies and analytical methods used in e-commerce and online marketing. Exercises will be based on planning new online businesses and launching practical solutions within selected ecommerce platforms, planning and launching online campaigns with advertising servers, using analytical tools for data analysis, integration of proposed solutions with social platforms. Analytical part includes web mining techniques, social network analysis and visualization methods. After the course participants will be able to plan, implement and optimize online businesses and marketing campaigns with dedicated systems. Acquired skills are related to both technical and analytical aspects of online business and marketing. Competences are related to group work and ability to solve practical problems.